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Content Creation for Industry since 2009

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About

About ControlsPR

ControlsPR is the only content creation and public relations agency in the world owned, operated, and staffed by engineers and technical specialists. This uniquely qualifies the agency to create the types of content needed by companies supplying hardware, software, and services for the commercial and industrial sectors.

Leading industrial companies employ talented teams with a lot to say about technology, best practices, products, and services, but their subject matter experts (SMEs) and marketing personnel are quite busy with their core projects and tasks. ControlsPR taps into the knowledge base of these people by following a proven procedure to minimize the time and effort required from them. Our team works with SMEs to efficiently create content such as technical articles, white papers, success stories, eBooks, blogs, press releases, website content, podcasts, videos and more.

ControlsPR actively searches hundreds of trade publication editorial calendars for appropriate opportunities to place and promote content. The agency also cultivates an unparalleled network of relationships with editors to facilitate coverage for their client companies in myriad ways.

ControlsPR works with your team to quickly build a portfolio of high-quality assets, which our clients use to publicize their thought leadership and technical expertise, and to give internet search engines what they are looking in the way of curated online content. These assets can also help your company increase inbound leads and sales, expand your online presence and brand recognition, and improve your search rankings.

ControlsPR can produce better content and place it more effectively, while saving your company time and money, because we understand your business and know all the major industry players.

Content Creation

Content Creation
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Tech Articles, bylined by your subject matter experts and engineers

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Success Stories, bylined by your end user or systems integrator customers

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White Papers, demonstrating your company's thought leadership

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eBooks, creative mix of graphics and text to convey information

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Blog Posts, promoting created content and other subjects of interest

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Case Studies bylined by your end user or system integrator customers

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Press Releases, promoting your company's new products and services

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Contributions, to articles written by editors

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Website Content, which your company can use to build and update web pages

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Marketing Brochures

GET IN TOUCH

Tel: 949.726.8528

Production Process
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ControlsPR has an exclusive, well-defined and proven-in-use six-step system for producing technical articles and white papers:

  • We interview your expert to develop a slant for the article,
    0.5 hours of your expert’s time

  • We send your expert a detailed 500-word outline

  • Your expert reviews and approves the outline,
    0.5 hours of your expert’s time

  • Depending on your expert’s preference, he or she either fills in the blanks to flesh the article out to its target length, or we ask your expert questions and use his or her answers to complete the article,
    2 hours of your experts time

  • We produce or procure the required diagrams and images

  • We send the completed article to your expert for final approval,
    2 hours of your experts time

Total time for your expert to work with us to produce a 3000-word White Paper:
           5 hours over about 6 weeks 

Total time for your expert to produce White Paper without our assistance:
           40-80 hours over about 3-6 months

Production Process

Featured Work

Our Work

Tech Articles

White Papers

Blog Posts

Success Stories

Thought Leadership

Contact Us
Our Team
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Dan Hebert, PE
Founder and Principal

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Paul Darnbrough, PE
Principal

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Tim Vosecky, PE
Principal

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Peter Welander

Account Manager

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Our Team

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